Consultancies
- Delivers a working operation No, delivers a deck
- Retail specialist Generic
- Engineer in your environment No
- Charges by… Expensive hour
- Success criterion Political
AI investments, finally predictable. For retail.
AI specialists embedded in your team. Pre-built tools. Schedule and ROI signed before the code.
House lineage
McDonald'sCarrefourWalmart
Forja is the AI venture of Tecnosolve, a house with 25 years of technical implementation in major retail operations.
The cost of going alone
Most retail companies invest in AI and don't capture the return.
73.8%
of retail AI projects fail to deliver projected ROI.
SupplyChainBrain, 202689%
of retail companies are using or testing AI today.
McKinsey Global AI Survey, 2026$240–390B
in incremental retail value possible via AI, captured by a minority.
McKinsey, 2026Data without structure
The data exists, but it isn't AI-ready. Architecture, normalization, governance. Each project starts from zero.
Knowledge that shifts every week
Keeping up with the AI pace is a full-time job. New models, new frameworks, new cases. Internal teams alone can't keep up.
Pressure without reinforcement
Leadership asks for AI. Internal teams are pulled by operations. Pilots become slides, not operations.
The companies that capture AI return don't go alone.
What's already happening
Retail leaders already capture measurable AI returns. Here's where.
Six fronts where AI is already delivering public results in global retail.
01
Personalization and recommendation
Revenue grows 10–15% with AI-driven personalization. Amazon: up to 35% of revenue from recommendations.
McKinsey · Amazon 02
Tier-1 customer service
50–55% deflection on tier-1 tickets. $3.50 return per dollar invested in AI customer service.
Industry benchmark, 2026 03
Demand forecasting
Forecast errors fall 20–50%. Stockouts fall 65%. Excess inventory falls 20–30%.
McKinsey 04
Conversational commerce
Magazine Luiza put Lu on WhatsApp as an AI seller. Conversion 3× higher than the company's own app.
Magazine Luiza, 2025 05
Catalog and content
Description generation and image tagging at scale. 70–90% time reduction. Carrefour and Alibaba already in production.
Carrefour · Alibaba 06
Fraud and risk
ML reduces fraud losses by 40–60%. Consumer credit decisions in seconds, not days.
Industry benchmarkIf your operation isn't seeing this curve, the gap isn't technology. It's the team that's already done it.
Why Forja
The right tool, for the right problem, at the right time.
AI's pace breaks the rhythm of an enterprise. Every week brings a new tool, framework, or case. Filtering what fits your operation is a full-time job. Forja is the AI venture of Tecnosolve, a house with 25 years of technical implementation in major retail operations. We know which tool solves which problem, with which integration. We've done it before, in Brazil, at scale.
As at the anvil: a good piece comes from the right material, at the right heat, at the right time.
What we deliver
Three things, in the right proportion.
AI specialists
Senior people who lived the retail problem from the other side. Embedded in your team, leading the AI initiative.
Pre-built tools
Internal MCP skills, native integrations with Totvs, Consinco and the ERPs common in retail. We don't start from zero.
Predictability
Success criterion signed before the code. Firm schedule. Measurable ROI from week one.
How it works
Four steps. No surprises.
Senior specialists work inside your environment. We don't send slides. We send code, tested on your data, integrated into your systems, with a runbook your team operates at the end.
1.
Onboarding
Team embedded in yours. We learn your flow, systems, and data. We select 1 to 3 priority challenges by ROI criterion.
2.
Assessment
We collect data, document, draft the spec. We accelerate with Forja's internal tools, including native integrations with Totvs and Consinco.
3.
Implementation
A squad of 3 to 5 specialists. Code in your environment. Tested on your data. Functional operation at the end.
4.
Rollout and measurement
Operation in your team's hands, with a runbook. We measure the facts of the project. May be one month, may be several. The criterion is signed beforehand.
Result: AI investment with predictable ROI, schedule, and budget.
Why not the others
Five paths. One arrives.
| Consultancies | Retail SaaS | Integrators | Internal team | Forja | |
|---|---|---|---|---|---|
| Delivers a working operation | No, delivers a deck | No, delivers a license | Yes, with linear headcount | Yes, with slow learning | Yes, with AI inside |
| Retail specialist | Generic | Generic | Generic | Yes | Yes, dedicated |
| Engineer in your environment | No | No | Yes, hourly | · | Forward-deployed |
| Charges by… | Expensive hour | Annual license | Hourly labor | Salary | Bespoke per scope |
| Success criterion | Political | Product metric | Task delivery | Internal politics | Measurable, signed before the code |
Retail SaaS
- Delivers a working operation No, delivers a license
- Retail specialist Generic
- Engineer in your environment No
- Charges by… Annual license
- Success criterion Product metric
Integrators
- Delivers a working operation Yes, with linear headcount
- Retail specialist Generic
- Engineer in your environment Yes, hourly
- Charges by… Hourly labor
- Success criterion Task delivery
Internal team
- Delivers a working operation Yes, with slow learning
- Retail specialist Yes
- Engineer in your environment ·
- Charges by… Salary
- Success criterion Internal politics
Forja
- Delivers a working operation Yes, with AI inside
- Retail specialist Yes, dedicated
- Engineer in your environment Forward-deployed
- Charges by… Bespoke per scope
- Success criterion Measurable, signed before the code
Security
Enterprise standards by default.
NDA signed before Onboarding. Operation inside your environment, with your access controls. Logs and audit by default. Compliance with LGPD, ISO 27001, and the internal governance you operate.
About
Forja is the AI venture of Tecnosolve, specialized in retail.
We accept a small number of engagements per year. Each receives the full attention of the senior core. Tecnosolve is the parent house, with 25 years of technical implementation in major Brazilian and global operations.
Talk
Connect with Forja.
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